Fascination Advantages help us see that we don’t need to be all things to all people. It’s easy to fall into the trap of multi-tasking. You feel that you need to do everything. Whether it’s because there’s no one else to do it, or you feel...
What is commoditization? I like to use cell phone companies because I seem to always get bombarded with their commercials at every turn. Their advertising is all about their latest offer. Each of them claims to have the best “deal.” It’s all about money and the race...
Competition. We’re all afraid of it to some degree. We try to be magnanimous and think, “There’s enough business for everyone.” That’s true, but we all have some of those niggling little doubts that someone is stealing business from us. Because it’s a competitive...
