What is commoditization? I like to use cell phone companies because I seem to always get bombarded with their commercials at every turn. Their advertising is all about their latest offer. Each of them claims to have the best “deal.” It’s all about money and the race...
Competition. We’re all afraid of it to some degree. We try to be magnanimous and think, “There’s enough business for everyone.” That’s true, but we all have some of those niggling little doubts that someone is stealing business from us. Because it’s a competitive...
Today’s world moves fast and is full of noise. In fact, the argument can be made that we live in a world of distraction. Remember Dug, the lovable pup from Disney’s Up? Squirrel! He was easily shiny-marbled. People are easily shiny marbled. If you don’t grab their...
